Understanding the rule of three in design
Stop. Look. Listen. Three is the magic number used across a variety of mediums for instant effect and winning charm.
Three words in a row can drive home a point. The rule also has visual applications when used for emphasis and aesthetic effect.
Here are some suggestions on how to incorporate the rule of three into your life.
Images and video
Based on the rule of three, nine equal parts are created when an imaginary grid is imposed on an image. Photo tools often include a grid for camera screens – the iPhone has one, for example – helping users to capture an image.
Interior design companies offering accessories such as Oars & Nautical products can apply the rule of three to their web design. Oars & Nautical products may conjure up an era of old-fashioned boating, but applying this rule is anything but. Interior design can also incorporate the rule of three.
Lists are an excellent way to create impactful content, and three points can be perfect. Three components add weight but do not overwhelm the audience.
Many charismatic speakers have used the rule of three in their addresses for emphasis. In writing, this is known as a tricolon.
Note the domination of trilogies in books and movies, such as Star Wars, The Hunger Games and Lord of the Rings.
Make your project or story effective
Just as there are three acts in a play, divide your content into three parts. The project will be easier to understand and navigate. As with a drama, tell the user a story that flows and opens up using an architecture based on three.
Do you remember the saying ‘thinner, lighter and faster’ on the release of the Apple iPad 2? This made a catchy and memorable phrase.
You can do this in your work. Describe your project in three words and use them whenever talking about your attributes. It can be fun to play with words to reach the most effective combination.
Look around – you might be surprised at how many examples based on three are out there. We never normally notice these incidences because of the innate harmony of the examples, with the rule of three embracing us all with a mystic bond.