New Jersey Women’s Expo 2026: Complete Event Guide for Shopping, Fashion and Wellness
Two days. One enormous expo hall. Hundreds of booths, celebrity guests, food tastings, fashion shows, wellness sessions, beauty demos, and thousands of women ready to shop, learn, and celebrate. The New Jersey Women’s Expo returns to Edison in November 2026, and this year is extra special. It is part of the 30th season of the Ultimate Women’s Expo series, one of the longest-running women’s lifestyle events in the United States.
Whether you are a first-time visitor or a returning regular, this complete guide covers everything you need to know to plan your visit with confidence.
What Is the New Jersey Women’s Expo?
The New Jersey Women’s Expo is a two-day lifestyle event organized by Ultimate Women’s Expo, a company that has produced more than 590 expos over three decades. The show combines shopping, beauty, fashion, health, food, entertainment, and celebrity appearances into one dynamic weekend experience.
The 2026 edition transforms the New Jersey Expo Center into over 160,000 square feet of activities. Visitors explore more than 550 booths, attend motivating keynote sessions, watch live cooking and fashion demonstrations, sample food and beverages, meet celebrities, win prizes, and discover new products for themselves and their families.
This is not just a shopping event. It is a celebration of women at every stage of life, from entrepreneurs and wellness seekers to fashion lovers and foodies. Additionally, the event runs simultaneously with the Great Food Expo, giving visitors access to two distinct experiences under one roof during the same weekend.
Dates, Venue and Opening Hours
| Detail | Information |
| Event Name | New Jersey Women’s Expo + Great Food Expo |
| Dates | Saturday, November 14 – Sunday, November 15, 2026 |
| Venue | New Jersey Convention and Exposition Center, Edison, NJ |
| Address | 97 Sunfield Avenue, Edison, NJ 08837 |
| Saturday Hours | 10:00 a.m. to 5:00 p.m. |
| Sunday Hours | 11:00 a.m. to 5:00 p.m. |
| Organizer | Ultimate Women’s Expo – 30th Season |
The New Jersey Convention and Exposition Center, also known as the NJ Expo Center, sits in the Raritan Center business park in Edison. The venue is one of the largest exhibition spaces in central New Jersey, well equipped to handle the scale of this event. On-site parking is available for customers, and the facility is wheelchair accessible with restrooms and air conditioning throughout.
Note that Saturday opens one hour earlier than Sunday. If you plan to attend both days, Saturday gives you more time on the floor and is typically a better day to catch celebrity appearances and live stage events.
Tickets and Admission
Tickets to the event are available through the official website at newjerseywomensexpo.com and on Eventbrite. Advance purchase is recommended, as the event is popular and certain ticket tiers sell out before show day.
Standard General Admission
General admission tickets provide full access to both the Women’s Expo and the Great Food Expo running alongside it. Visitors can walk the full show floor, attend open stage sessions, taste food samples, and participate in giveaways and competitions. Pricing information is available on the official ticketing page, which is updated as the event approaches.
VIP Tickets
Access VIP Tickets are available in limited quantities and offer a premium experience. VIP perks include:
- No-waiting priority entrance to the expo
- A custom branded tote bag
- An official event t-shirt
- Backstage access to celebrity meet-and-greet sessions
VIP ticket holders get more time with celebrities and skip the lines at the entrance. Given the limited supply, VIP tickets should be purchased as early as possible.
Free VIP Club Membership
The event offers a free VIP Club membership called the Ultimate Women’s Expo Insider Program. Joining is free and gives members access to win free merchandise, backstage celebrity meet-and-greet opportunities, VIP entrance privileges, and free shopping dollars. Sign up is available through the official website.
Giveaways and Prizes
The event is running a $10,000 AMEX Shopping Spree giveaway. No purchase is necessary to enter. Visitors must be 18 or older to participate. One entry per person is allowed. The official entry form and full rules are available on the event website.
What to Expect at the Expo
The 2026 event offers a wide range of experiences spread across both the Women’s Expo and the Great Food Expo.
Shopping
Over 550 booths fill the expo floor with products from local makers, emerging designers, and established national brands. Categories span beauty, fashion, home décor, wellness, fitness, food, gifts, and holiday products. Many exhibitors offer show-only pricing and exclusive deals not available elsewhere.
Beauty and Makeovers
Beauty is one of the most popular sections of the event. Visitors can enjoy free mini treatments, discover new skincare and makeup brands, receive personalized beauty advice, and sample products before they commit to a purchase.
Fashion Shows
Live fashion shows take place on stage throughout the weekend, featuring collections from emerging designers and boutique brands. These presentations are fun, energetic, and open to all general admission ticket holders.
Health and Wellness
Wellness practitioners, fitness brands, and health professionals set up dedicated booths and stage sessions. Topics include stress management, fitness routines, nutrition, anti-aging, functional medicine, and mental health resources.
Home Products
Home décor, kitchen tools, garden products, and seasonal gifts make the event a strong destination for anyone furnishing or refreshing their living space. Holiday gift ideas are particularly prominent at the November edition.
Gourmet Food Sampling
The Great Food Expo, running simultaneously in the same venue, brings artisanal small batch food and beverage brands from across the country. Visitors can taste cocktails, desserts, confectionery, sauces, spices, and specialty products throughout both days.
DIY Experiences
Hands-on crafting stations let visitors create something to take home. Past editions have featured upcycled décor crafts and other DIY projects. These sessions are popular with creative attendees and add an interactive element to the floor experience.
Celebrity Appearances and Meet-and-Greets
Celebrity guests appear on stage for keynote talks and demonstrations, followed by meet-and-greet sessions for VIP ticket holders. Past celebrity guests across the Ultimate Women’s Expo series have included Vivica A. Fox, Erin Brockovich, Fantasia, Paula Abdul, Tamron Hall, Jessica Simpson, Valerie Bertinelli, Sherri Shepherd, Hilary Duff, Tia Mowry, Bethenny Frankel, Keke Palmer, Tamar Braxton, Patricia Heaton, Brandy, Mario Lopez, Wynonna Judd, Garcelle Beauvais, Teresa Giudice, Fran Drescher, Mo’Nique, Jane Fonda, Niecy Nash, Nancy Grace, and many more. Confirmed 2026 guests will be announced on the official website and social media channels as the date approaches.
Live Demonstrations and Giveaways
Live product demonstrations, on-the-spot giveaways, cooking showcases, and wellness talks happen throughout both days across multiple stage areas and exhibitor booths.
Exhibitor Categories
The expo floor draws local businesses, independent makers, and national brands from across the country. The full exhibitor list is published on the official website as the event approaches.
| Product Category | Examples |
| Beauty and Skincare | Skincare brands, makeup lines, hair products, wellness beauty |
| Fashion and Accessories | Boutique clothing, jewelry, handbags, scarves |
| Health and Wellness | Supplements, fitness tools, medical consultants, anti-aging |
| Home and Garden | Décor, candles, garden products, kitchen accessories |
| Food and Beverage | Artisanal foods, cocktails, sauces, spices, confectionery |
| Arts and Crafts | Handmade goods, upcycled products, DIY kits |
| Services | Life coaching, legal services, financial planning, business resources |
| Kids and Family | Children’s products, family services, parenting resources |
Women have tremendous spending power in America, and this event is specifically designed to connect brands with a highly targeted female demographic that shops for themselves, their families, and their households.
Celebrity Guests and Speakers
The celebrity keynote program is one of the event’s signature attractions. Past Ultimate Women’s Expo seasons across all cities have featured some of the most recognizable names in entertainment, television, business, and advocacy. Confirmed speakers for the New Jersey 2026 edition will be announced on the official website at newjerseywomensexpo.com and across the event’s social media channels.
Keynote speakers typically appear on the main stage on both Saturday and Sunday. VIP ticket holders receive backstage meet-and-greet and photo opportunities following stage appearances. These sessions are limited in size, which is one of the key reasons VIP tickets sell out early.
Additionally, speaker sessions include seminars covering health, personal development, entrepreneurship, and lifestyle topics. These talks connect visitors with useful resources and information beyond the shopping experience.
Event Schedule Overview
A detailed schedule for the 2026 edition will be published on the official website as the event date approaches. Based on the structure of prior editions, the schedule typically follows this pattern:
| Day | Key Activities |
| Saturday, November 14 (10 a.m. to 5 p.m.) | Expo floor opens, opening celebrity keynote, fashion show, cooking demonstrations, Great Food Expo, DIY sessions, celebrity meet-and-greet, giveaways |
| Sunday, November 15 (11 a.m. to 5 p.m.) | Expo floor opens, second celebrity keynote, wellness sessions, additional cooking demos, fashion presentations, Great Food Expo, Plant Bingo-style giveaways, closing activities |
Stage programs are free with general admission. VIP holders enjoy additional access to backstage events. Check the official website and social channels regularly in the weeks before November 14 for the confirmed schedule.
Food and Beverage: The Great Food Expo
Running alongside the Women’s Expo, the Great Food Expo is a standalone event within the same venue. It deserves its own attention. The Great Food Expo showcases artisanal small batch food and beverage brands, giving visitors the chance to discover products they will not find in mainstream supermarkets.
Expect to taste:
- Specialty cocktails and craft beverages
- Artisanal desserts and confectionery
- Gourmet sauces, dips, and condiments
- Specialty spices and seasonings
- Holiday food gifts and seasonal treats
The Great Food Expo has previously featured celebrity chefs and television personalities from the food world. One past featured personality was Valerie Bertinelli, an Emmy award-winning actress and Food Network host, who appeared for cooking demonstrations and tastings. Confirmed 2026 food celebrities will be announced closer to the event.
Food samples at the Great Food Expo are a genuine highlight of the weekend. Therefore, arriving hungry is actively encouraged.
Smart Visitor Tips
Going in prepared makes a significant difference at an event this size. Here is what experienced attendees consistently recommend:
- Arrive at or near opening time, especially on Saturday. The first hour is the best opportunity to navigate the floor without large crowds.
- Wear comfortable shoes. The venue is large, and most visitors cover a substantial distance over the course of the day.
- Bring reusable shopping bags. You will collect products, samples, brochures, and giveaway items throughout the day.
- Set a shopping budget before you go. The show floor is filled with tempting deals, and having a number in mind helps you make smarter decisions.
- Join the free VIP Club before you arrive. This gives you access to giveaway opportunities and potential VIP entrance benefits before you even walk through the door.
- Check the official website for any pre-show announcements of celebrity appearances and stage schedules. Plan your time around the sessions most relevant to you.
- Park early on Saturday. The show opens at 10 a.m. and the venue can get busy. Arriving by 9:45 a.m. ensures a smooth entry.
- Bring a phone charger or portable power bank. You will take many photos, scan QR codes, and use navigation apps throughout the day.
- If you are attending with friends, decide in advance whether you plan to stay together or split up and meet later. The floor is large enough that coordinating in person can be difficult.
Who Should Attend
This event is designed for a genuinely broad audience. However, it consistently delivers the most value to:
- Women of all ages looking for new products, wellness insights, and design inspiration
- Families, including parents looking for holiday gift ideas and children who enjoy the interactive activities
- Beauty enthusiasts who want to try new brands and receive hands-on treatment demonstrations
- Entrepreneurs and small business owners who want to connect with other exhibitors and see how successful vendors present their products
- Food lovers who want to discover artisanal brands and attend tasting sessions at the Great Food Expo
- Shoppers looking for local and national boutique products not available in mainstream retail
Attendance is open to anyone 18 and over. Children are welcome to attend with an adult.
Nearby Hotels
Several hotels are located within a short drive of the NJ Expo Center at 97 Sunfield Avenue, Edison.
| Hotel | Distance from Venue | Key Features |
| Hilton Garden Inn Edison / Raritan Center | Approximately 1.4 miles | Indoor pool, Great American Grill restaurant, free parking, free Wi-Fi |
| Sheraton Edison | Within the Raritan Center area | Free parking, on-site dining, shuttle options to nearby sites |
| Crowne Plaza Edison | Approximately 2 miles | Free area shuttle service, on-site restaurant, modern rooms |
| Extended Stay America – Edison / Raritan Center | Approximately 1.9 miles | Fully equipped kitchens, free parking, ideal for longer stays |
| Comfort Inn Edison – New Brunswick | Approximately 2.4 miles | Free full breakfast, fitness center, free self-parking |
| Courtyard Edison Woodbridge | Approximately 2 miles | Free bikes, free parking, standard Marriott amenities |
| Home2 Suites by Hilton Edison | Nearby Edison area | Indoor pool, free parking, extended stay amenities |
The Hilton Garden Inn Edison is the closest hotel to the venue and offers shuttle service within a 5-mile radius. Booking in advance is strongly recommended since event weekends fill hotel rooms quickly throughout Edison and the surrounding Middlesex County area.
Nearby Restaurants
Edison and the surrounding area offer a wide variety of dining options for every budget and taste.
| Restaurant | Cuisine | Notes |
| Tommy’s Tavern and Tap | American | Popular casual dining, known for lively atmosphere and variety |
| Harold’s New York Deli | Deli | Classic New York-style sandwiches and pastrami, well-known local favorite |
| Lao Wu Authentic Shanghai Dumpling | Chinese | Highly rated for dumplings and noodle dishes in Edison |
| Kanpachi Sushi | Japanese | Well-reviewed local sushi option near the expo area |
| Benihana Edison | Japanese Steakhouse | Fun teppanyaki dining experience, great for groups |
| The Cheesecake Factory – Menlo Park Mall | American | Large menu, consistent quality, located at nearby Menlo Park Mall |
| Outback Steakhouse | American Steakhouse | Casual dining chain with good group options near Edison |
| Topgolf Edison | American / Entertainment Dining | Food and drink with golf bays, great for a lively pre or post-event outing |
| Francesco’s Pizzeria and Restaurant | Italian / Pizza | Locally loved pizzeria in the Edison area |
| The Fisherman Restaurant | Portuguese and Spanish | Fine dining establishment serving fresh seafood with a seasonal menu |
Many of these restaurants accept reservations. Booking ahead for Saturday dinner is particularly wise, as the area gets busy on event weekends.
Transportation Guide
Getting to the NJ Expo Center at 97 Sunfield Avenue in Edison is straightforward from most directions.
By Car
The venue is located in the Raritan Center business park and is accessible from several major roads. From Route 1 and 9 Southbound, exit at Bonhamtown onto Main Street, continue to the traffic light, turn left onto Route 514 East (Woodbridge Avenue), then turn right at the Sheraton Hotel into Raritan Center and follow the signs to the Expo Hall. From Route 1 Northbound, after crossing the Raritan River Bridge, take the third right for Route 514/Woodbridge Avenue, follow for 3 to 4 miles, and turn right at the Sheraton Hotel. On-site parking is available for customers.
By Train
NJ Transit’s Northeast Corridor Line runs from New York Penn Station to Edison, Metropark, and Metuchen stations. The journey from Penn Station takes approximately one hour. One-way adult fares range from $10 to $12.25. From any of these stations, a short cab, Uber, or Lyft ride takes you directly to the venue. Some nearby hotels also offer shuttle pickup from the train stations.
From Newark Airport
From Newark Liberty International Airport, take the AirTrain to the Rail Link Station. There is a $5.50 AirTrain fee. From the Rail Link, board a NJ Transit train toward Edison, Metropark, or Metuchen. Adult fares from the airport range from $11.50 to $13.75 one way. From the train station, take a cab or rideshare to the Expo Center.
By Bus
NJ Transit bus routes 805, 810, and 815 serve the Edison and Raritan Center area. The nearest stops are on Newfield Avenue at Fernwood Avenue and on Ford Avenue at Webb Drive. Use the NJ Transit website or the Moovit app for real-time schedules and routing.
Rideshare
Uber and Lyft both service the Edison area and are a practical option from local hotels, train stations, and the airport. During peak event hours on Saturday morning, booking your rideshare in advance or adding a few extra minutes to your departure time is recommended.
Conclusion
The New Jersey Women’s Expo 2026 is a landmark event in every sense. As part of the Ultimate Women’s Expo’s 30th season, the November 14 to 15 edition at the NJ Expo Center in Edison brings together over 550 exhibitors, celebrity keynote speakers, the Great Food Expo, fashion shows, wellness sessions, beauty demonstrations, DIY experiences, and a $10,000 shopping spree giveaway across 160,000 square feet of curated, women-centered programming. Tickets start at an accessible general admission price, with VIP tickets offering priority entrance, a branded tote, an event t-shirt, and backstage celebrity access. The free VIP Club is available to anyone who signs up in advance.
Several hotels sit within two miles of the venue, with the Hilton Garden Inn Edison being the closest. Dining options nearby range from classic New Jersey diners to Japanese teppanyaki and fine seafood restaurants. Getting there by car, NJ Transit train, bus, or rideshare is all straightforward. Whether you come for the shopping, the celebrities, the food tastings, or simply the experience of spending a weekend surrounded by inspiring women and great products, this is one November weekend that is absolutely worth planning around.
Frequently Asked Questions
When and where is the New Jersey Women’s Expo 2026?
The event takes place on Saturday, November 14, and Sunday, November 15, 2026, at the New Jersey Convention and Exposition Center, 97 Sunfield Avenue, Edison, NJ 08837. Saturday hours are 10 a.m. to 5 p.m. and Sunday hours are 11 a.m. to 5 p.m.
How do I buy tickets and are VIP tickets worth it?
Tickets are available at newjerseywomensexpo.com and through Eventbrite. VIP tickets are sold in limited quantities and include priority entrance with no waiting, a branded tote bag, an official event t-shirt, and backstage celebrity meet-and-greet access. For anyone who wants to guarantee meeting a celebrity in person or skip entrance lines, VIP tickets offer strong value and sell out quickly.
What is the Great Food Expo and is it included with my ticket?
The Great Food Expo runs simultaneously with the Women’s Expo at the same venue on both days. It features artisanal small batch food and beverage brands offering tastings, cocktails, specialty foods, and cooking demonstrations. Access to the Great Food Expo is included with your general admission ticket. It is effectively two events for the price of one.
Is the event suitable for children and families?
Yes. The event welcomes families, and children can attend with an adult. The interactive floor, food tastings, live demonstrations, and giveaway activities make it an enjoyable outing for families. However, tickets must be purchased by anyone 18 or older, and the $10,000 giveaway entry is restricted to adults 18 and above.
What is the best way to get to the NJ Expo Center from New York City?
The most popular route from New York City is the NJ Transit Northeast Corridor Line from Penn Station. The train stops at Edison, Metropark, and Metuchen, with fares ranging from $10 to $12.25 one way for adults. The journey takes approximately one hour. From any of those stations, a short Uber, Lyft, or taxi ride reaches the venue. Some nearby hotels also offer shuttle service from the train stations.
