Try these design tips for better banner ads
Banner ads are a useful way of getting eyes on your products and services. If they are done well, they will attract customers. However, if you get it wrong, you run the risk of simply annoying people. Try out these design tips to get your banner ads up to scratch.
Put ads in a box
Ads that are in a box or frame are more eye-catching and are more likely to attract attention. It also helps to keep them neat and tidy. Black or grey borders of 0.5 or 1-point thickness work well for most banner ads and are very popular.
Animate your banner ads – carefully!
Digital advertising is now the major focus of many businesses. According to PricewaterhouseCoopers (PwC) and the Interactive Advertising Bureau (IAB), since 2018 digital advertising has surpassed TV advertising in many major economies. People expect slick and animated banner ads. Moving images attract attention but flashing or blinking ad designs can be annoying.
Use appropriate file formats
A banner ad must load quickly or people will have scrolled past before they can see it. Banner ads are available as HTML5 banners, JPG, PNG, SVG, and GIF. Use these in the most lightweight way you can so that loading speeds are super quick. It can also be useful to compress PNG and JPG files before submitting them.
Consider size and scale
When you design your banner ad, think about how it will be viewed on different platforms. The placement and readability are important. In general, HTML5 banners have the greatest impact at larger sizes. Mobile ads can be difficult to understand if they have images. For smaller displays, text and colour work best.
Try out different designs
Online marketing campaigns are all about trial and error. Start by creating multiple designs and run them to work out which are the most effective. This helps you to determine whether certain colour combinations give you more clicks. It also helps you discover which sizes of banner ads work best and whether images or videos are helpful.
