How a Good Website Helps Exeter Customers Choose You
We know that when a local customer comparing businesses online will look for the smallest of details that make them choose you over your competitors. Below are some of the key things that make a customer choose you over your competitors.
Say What You Do Above the Fold
The top part of your website is the part above the fold (the part that your visitor can see before they scroll down). It is essential to include a clear statement of who you are and where you are based (e.g. “Plumber covering Exeter and surrounding areas” as opposed to some generic tag line). If someone can’t tell who you are within 5 seconds of arriving on your website then they will move on to another.
Show Local Proof
Word of mouth from local customers is important, therefore we can use testimonials from previous customers who you have worked for locally in Exeter. We can also use your Google review score and previous work on projects locally in Exeter.
Make Contact Obvious
Display your phone number at the top of every page on your website, include a simple contact form and make sure your address is visible on your website if you have a physical business. If your customer has to search for your phone number they will give up and go to the next business in the search results.
Load Speed on Mobile
Local searches are typically conducted from a mobile, so if your website loads too slowly it will quickly lose the attention of potential customers, before they have even read the first sentence. Your local web designer in Exeter can check the loading speed of your website and identify what’s holding it back.
Match Your Branding Consistently
Consistency in all your branding materials is key to giving your business the air of being a well-organised and professional business. g. leaflets) and your website all look similar.
Web designer Exeter is covered in more detail at //exeter.nettl.com/digital/web-design/.
When you have got all of the elements of your website right, it will stop being able to do its job of making a first good impression for your business.
